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Dan Mirvish's avatar

Hey Adam! Genius idea!! But careful what you wish for… it could turn into a full-time career :) Couple quick thoughts: It’s actually not that difficult to place real announcements in the trades - you definitely don’t need to hire a publicist, I’ve found - you just need to know how to write a good press release, and then just email to the right reporter at the respective trades and offer an exclusive. But Deadwire is still a great idea!!! (The Slamdance of trades?) My other suggestions…if you have the bandwidth for it: Can you make it more legit by giving it its own Substack identity? And what does it take - and is Substack enough? - to get it recognized by IMDb and/or Wikipedia? To my mind, if you can crack those, then Deadwire becomes legit legit. You’ll know you’ve finally made it when someone offers an exclusive to a real trade and they say, “Sorry, you’ve already appeared in Deadwire.” Finally, reach out to our friend Richard Rushfield at the Ankler (the real real anti-Penske trade) - he would get a kick out of it. Good luck, and feel free to hit me up offline.

Adam Kritzer's avatar

Thank you for all this, Dan! Agreed that getting an announcement in a trade without a publicist is attainable, following the steps you outlined. Having said that, I think Penske trades in particular are dismissive when writer/director/producer is also the publicist. I feel like I’ve been written off for that before. In the past I’ve also created a fake PR company to reach out to press/trades and I got a higher rate of responses than when I emailed them myself, fwiw. The “Slamdance of trades”! I love it! I’m humbled.

Interesting idea to look into wiki and IMDb and consider that type of legitimacy. Prioritizing “lost cause” and “meow” at the moment but I’m always flexible and open to things developing organically!

Will def flag for Richard! Good call. Thanks for the insight and perspective as always, Dan! More to come. Looking forward to the upcoming “Atomic Fondue” announcement :)))

Swabreen Bakr's avatar

Love this

Jane Gutsell's avatar

Always does my heart good to see you, hands on your hips, taking the creative initiative, saying, "Ya wanna talk trades, I'll talk trades. Watch this!"

Avi Setton's avatar

Nathan Fielder vibes

Adam Kritzer's avatar

One of the best compliments I’ve ever received, Avi :)))